Category: Branding
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Your boring website is driving me to tears.
A company websites can be a boring website. Companies need to tap into their personality and style to create websites that engage.
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“Cool Company Story, Bro!”
I read a lot of company websites. Whether it’s writing a LinkedIn profile, a blog post for a client, or just getting some context regarding a company, I troll many a company site to find information about them. And finding it is not always easy. As vital as it is for a company to have…
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Customer Service: “You had me at ‘Hi there.’”
Customer service is your brand. And your brand is every point the customer interacts with you: from a website, logistics, product, and all communications.