Being purposeful with your website allows you to better utilize your resources to suit your company’s current needs. It also better sets the website up for success and allows you to see an ROI in your investment.
Just as you wouldn’t hire an employee without knowing what their job was and how it connects to company goals, you should never build a website without knowing first how it will deliver on company objectives.
Automation and Marketing go hand in hand like ice cream and chocolate and peanut butter and dog biscuits. Marketing automation allows businesses to connect with customers and follow up on leads while focusing on other tasks.