For over 12 years, I’ve been building websites for myself and other people. I build them vastly different than I did before but writing about them (even showing older posts) allows me to show my progression as a developer as well as identify ways that things have changed.
Being purposeful with your website allows you to better utilize your resources to suit your company’s current needs. It also better sets the website up for success and allows you to see an ROI in your investment.
Just as you wouldn’t hire an employee without knowing what their job was and how it connects to company goals, you should never build a website without knowing first how it will deliver on company objectives.