To build a purposeful website you need to find a website designer/developer who has the right combination of skills and tools to help you see and deliver the vision and functionality of the project.
Here are some concrete examples of how you might be more purposeful with your website to allow you to better utilize your resources and deliver a stronger ROI on your website investment.
Being purposeful with your website allows you to better utilize your resources to suit your company’s current needs. It also better sets the website up for success and allows you to see an ROI in your investment.
Just as you wouldn’t hire an employee without knowing what their job was and how it connects to company goals, you should never build a website without knowing first how it will deliver on company objectives.